# Made in Steps — brand and interface guidelines v2

Creative hobby projects in paper, vinyl and fabric, with materials, machine compatibility and useful practice samples explained.

## Audience and scope

Hobby crafters making cards, personalized gifts and small textile projects at a craft table.

- Paper crafts and cards
- Vinyl cutting
- Heat-transfer gifts
- Beginner sewing
- Embroidery
- Craft machines and supplies

## Visual language

Offset layers and numbered steps bring energy while keeping settings and instructions orderly.

Display: Bricolage Grotesque. Reading and controls: Work Sans. Keep the exact self-hosted font files and their licenses with the site.

- Paper: #FFF9F3 — background
- Plum: #34213F — text
- Violet: #5A3677 — primary
- Lilac: #EADDF4 — support
- Coral: #F26B4F — accent
- Berry mark: #983E59 — symbol

## Voice

Encouraging, exact and honest about trial and error. Put machine and material details beside results.

Avoid: Works on every fabric, guaranteed income, unlicensed character projects.

## Logo and image use

Keep the exact supplied logo geometry, proportions and colors. Maintain clear space and readable placement. Do not redraw, stretch, rotate, outline, distress or add effects. Use the current master asset and keep superseded studies out of the production navigation.

Generated imagery illustrates the art direction; it does not establish product ownership, a completed project, a recipe test or first-hand results. Real evidence requires dated observations, documented conditions and rights-cleared imagery. Preserve provenance.

## Interface behavior

Use this site’s own navigation, layouts, controls and specialist tools. Provide visible focus, explicit labels, keyboard operation, clear error and empty states, and text feedback. Main controls should have at least 44 px targets. Respect reduced motion and keep important content available without animation. Do not use color alone for meaning.

## Editorial structure

Connect narrow articles to their subject pillar and practical reference library. Explain selection criteria and limitations beside product or software recommendations. Source changing technical facts from original documentation. Keep examples distinct from measurements. Never invent ratings, authors, credentials, product tests, prices, affiliate approval or recipe results.

Own paper cards, vinyl gifts, fabric projects, sewing, embroidery and craft-machine compatibility. Renovation, fixtures, repair and building work belong to Home by Doing.

## Independent ownership

Transfer this publication’s domain/DNS, repository, hosting, fonts/licenses, imagery/provenance, content/evidence, analytics/search access, contact mail, merchant mappings and financial records together. Shared publishing is replaceable and uses individual credentials. Never include credentials from Talk About Sleep or another publication.

## Domain and current delivery

madeinsteps.com is registered at GoDaddy. The hosted edition remains unindexed staging. Legal operator/address, working contact mail, editorial review, merchant mappings and production analytics/consent are still launch work. Registration does not establish trademark clearance.

[Visual PDF](made-in-steps-brand-guidelines-v2.pdf) · [Editable PowerPoint](made-in-steps-brand-guidelines-v2.pptx)

Install [Bricolage Grotesque](https://fonts.google.com/specimen/Bricolage+Grotesque) and [Work Sans](https://fonts.google.com/specimen/Work+Sans) before editing the PowerPoint. The matching PDF embeds the fonts.