GOOD MATERIALS. SMALL STEPS. SOMETHING YOURS.
Made in Steps
HomeBrand & interface guidelines
Brand & interface

A publication with its own character.

The visual foundation, retained alongside the expanded site.

Keep the identity together.

Current visual guidelines, version 2. The PDF and editable PowerPoint contain the same six-page visual foundation.

Download PDF · Download editable PowerPoint · Written interface and editorial rules

Web identity files

Logo master · SVG · Logo master · PNG · Share cover · JPG · Browser & home-screen icons · ZIP

The share cover is flattened generated artwork. The logo masters and editable type sources remain separate; the icon set uses proportional exports of the existing mark.

Install the exact fonts before editing the PowerPoint: Bricolage Grotesque · Work Sans. Fonts are embedded in the PDF.

Domain: madeinsteps.com · registered at GoDaddy. The publication remains in staging while its launch details are completed.

VISUAL DIRECTION / VERSION 2

Made in Steps

Creative hobby projects in paper, vinyl and fabric, with materials, machine compatibility and useful practice samples explained.

A distinct visual language

A tactile maker desk: bright material photography, tilted paper panels, staggered project board and hands-on material chooser.

Type and voice

Bricolage Grotesque for display; Work Sans for reading and controls.

Encouraging, exact and honest about trial and error. Put machine and material details beside results.

Image use

Generated assets are decorative and identified as such. Product evidence uses real, dated photography and documented observations.

Own the subject

Hobby crafters making cards, personalized gifts and small textile projects at a craft table.

Own creative objects, gifts and textile crafts. Exclude wall repairs, cabinet refinishing, mounted storage and home-renovation tools.

Works on every fabric, guaranteed income, unlicensed character projects.

Stand independently

Own domain, content, evidence, analytics identities, release, merchant mappings and financial records. Shared publishing is replaceable.

Working domain

madeinsteps.com · registered at GoDaddy; reference publication.

Download written guidelines →
Paper#FFF9F3background
Plum#34213Ftext
Violet#5A3677primary
Lilac#EADDF4support
Coral#F26B4Faccent
Berry mark#983E59symbol

The original interface study remains available as an archived design preview.

Open archived UI study ↗
Made in Steps

Your privacy choices

Google Analytics is currently off. Our calculators work without analytics. Notes you choose to save stay in this browser.

Our privacy notice describes local storage, hosting and external links.

Privacy and storage details